Bert was born in Thailand and moved to the UK at the age of eight. It was there that he developed a passion for boxing and strength training.

After qualifying as a Personal Trainer and Boxing Coach in Central London, Bert spent over a decade helping people aged from 6-87, train with purpose, focusing on correct technique, sustainable habits, and building both physical and mental strength.

Returning to Thailand in 2024, he had a clear vision: to bring the standards of Western boxing and strength training to his home country, and to make fitness accessible, and part of everyday life.

BOXX was created from that purpose, a boutique boxing and strength studio built to share knowledge, build confidence, and create a strong, supportive community through training.

Georgina grew up in the UK and has always had a strong connection to Thailand, having first visited over 20 years ago. She met Bert in London through their shared passion for fitness and boxing, before leaving her corporate career to travel across Asia.

Following her interest in health and movement, Georgina qualified as a STOTT Pilates instructor in both mat and reformer in the UK. She went on to teach at multiple studios in the UK before relocating to Thailand, where she worked at one of Bangkok’s leading STOTT Pilates studios.

After moving to Chiang Mai, Georgina co-founded BOXX alongside Bert, combining their shared vision to create a boutique fitness space centred around quality training, community, and long-term wellbeing.

Alongside Pilates, she is also a certified sound healing practitioner, bringing a more restorative and holistic element to the BOXX offering.